Best Influencer Marketing Platforms in India to Explore

Best Influencer Marketing Platforms in India

Using an influencer marketing platform will help brands to find the right creators and understand exactly who they’re targeting, whether creators are genuine and to help manage the creatives you’re working with. Choosing the right platform will depend on your overall campaign goals, what resources you have within the business and how much you’re willing to pay.

There are lots of options out there for influencer marketing software in India, including creator search tools, managed services, social media marketplaces and campaign management tools.

This guide will help you identify 7 options, what they’re best for and how to choose the right one for your next campaign.

Quick Answer

It really depends what you need the platform to do.

• Vitaay – Great option to find creators, connect with brands and
• collaborate.Qoruz – Great for teams looking to find influencers, get insights into their audience and analyse.
• Kofluence – Great for brands wanting to try out influencer marketing tech.
• Influencer.in – Great for brands that want to use managed influencer campaigns.
• Modash – Great for teams wanting to find creators and analyse data around their campaigns. Particularly useful for international or ecom campaigns.
• Collabstr – Great for businesses looking to find creators via a marketplace.
• Instagram Creator Marketplace – Great for brands/creators that are eligible to use Instagram’s creator collaboration tools.

This is a good starting point but make sure to double-check each platform to make sure they’re currently offering the services, networks, price and features you’re looking for.

What is an influencer marketing platform?

An influencer marketing platform will help brands connect with content creators. They can give you tools to find creators, gain insights into their audience, connect with them and manage briefs, content approvals and reporting.

For example, if your brand is launching a new moisturiser you’ll want to find creators that regularly talk about skincare and educating on ingredients. If you’re a local food business you might be looking for creators that speak your local language and have an audience in a specific city. If you’re a software company you might want creators that are experts in their field and create educational videos.

You’ll need to ensure they’re the right creators for your brand. Not just how many followers they have but also if they’re the right audience, quality content, engagement and if they’re right for your campaign.

A great platform will help your team make decisions.

7 Influencer Marketing Platforms in India

Vitaay 

Vitaay is a creator-led platform to help connect creators and brands. It’s a great option to help you and creators connect with the right people.

Best for: Brands and creators wanting to connect and collaborate.

Things to look out for:

• Does it offer the right options for your campaign category and creators?
• Can it help you find the right collaboration opportunities?
• Is the process easy to manage?
• Do they offer the right information to help you decide if they’re a good match for your brand?

Vitaay is a great starting point for teams wanting to get into the creator and brand world. Double check what features they offer currently that will help your campaign.

Find out more about Vitaay’s creator and brand platform.

Qoruz 

Qoruz is a great option for marketing teams wanting to find creators and gain audience insights. You can use the search and analysing tools to help shortlist creators based on their category, audience and content relevance.

Best for: Agencies, brand teams and marketers wanting to research creators in a structured way.

Things to look out for:

• Can you search and filter creators?
• Do they offer insights into their audience? Are they up to date?
• Do they offer comparison tools?
• Are there reporting features?

If you need to find creators across a few categories or regions this will be a useful tool. Ensure the data offered can help you make informed decisions. Always check the content, quality of audience and if they’re a good match for your brand.

Kofluence 

Kofluence combines influencer marketing tech with campaign management services. This can be a great option for brands wanting to look at a more structured approach.

Best for: Businesses wanting to look at a more structured influencer marketing process.

Things to look out for:

• Can you find and match creators?
• How much support do they offer with managing your campaign?
• Do they offer reporting?
• How clear are the responsibilities, timescales and fees?

This can help reduce the effort needed from your marketing team. Just make sure to understand what they’re offering. Are they approving creators? Who will be approving?

Influencer.in 

Influencer.in is a great option to look at if you want to find creators and have support with your campaign. If your team don’t have the time or knowledge to manage multiple creators this can be a great help.

Best for: Brands wanting to look at externally managed influencer campaigns.

Things to look out for:

• Do they have experience in your industry?
• How are creators searched for and approved?
• Who will be managing the communication, content approvals and timescales?
• Do they offer reporting?

This can help make things easier to manage but you might not have as much control. Make sure you have clear approval processes and what they’ll be delivering.

Modash

Modash is an influencer discovery tool. This can be a great option if you need to research creators across socials and for ecom campaigns.

Best for: Marketing teams that need to research creators or have international campaigns.

Things to look out for:

• Are they offering the right networks?
• Can you see creator profiles and audience insights?
• Do they offer the right reporting?
• Are they offering the right price and features for your team size and how often you’re running campaigns?

If you’re an Indian brand working with creators across multiple markets make sure to double check they’re offering the right options. Just because they’re offering something for an international campaign doesn’t mean it will be the most practical option for a small local campaign.

Collabstr

Collabstr is a marketplace tool to help you find and book creators. This can be a great option if you want to look at what creators have to offer.

Best for: Businesses wanting to book creators via a marketplace.

Things to look out for:

• Are there creators in your niche and target market?
• Can you see packages, what they’ll deliver and how much they charge?
• Are there any fees?
• How will they handle amendments, timescales and content approvals?

Before booking make sure they’re offering the right audience if you’re targeting India. Also check the payment process offers what you want.

Instagram Creator Marketplace

Instagram’s Creator Marketplace is a native option to help eligible brands and creators find partnership opportunities. This can vary depending on your account and market.

Best for: Brands and creators that are focusing on Instagram based campaigns.

Things to look out for:

• Are you eligible and do they offer the right features?
• Can you find the right creators?
• How will they handle communication and campaign set ups?
• How will they handle payment, content approvals and reporting?

This can be a great option to reduce friction when finding creators on Instagram but don’t assume they’ll handle everything. Make sure you understand what they’re offering.

Comparison: Which Platform Fits Your Needs?

How to choose the right influencer software in India

Make sure to choose a platform that fits how your team work. Before looking at subscription plans make sure to know what you want to solve.

1. Define your campaign goal

Will your campaign be to increase brand awareness, generate quality leads, help with product discovery, increase sales or create reusable content?

If your campaign is to increase brand awareness you might want to focus on the right audience. If it’s to increase sales you might want to track conversions, affiliate links or promo codes.

2. Know your target audience

Define who you want to target. Do you want to target a specific location, language, interests, age group and purchase behaviours? If your campaign is in India do you need creators with national reach or specific regional audiences?

3. Shortlist creators

Use the search and filter tools to find creators that fit your goals. Don’t just look at how many followers they have.

4. Check quality of creators

Look through their recent posts, videos and quality of engagement from their audience. Are they commenting on the right topics? Do they have consistent content? Are there any signs of fake engagement?

Although you’ll want to use the audience data to shortlist creators, always check manually. A creator with a smaller but relevant audience might be a better option than a larger account with irrelevant followers.

5. Brief creators

Create a clear brief outlining what you want to achieve, what content you want, key messaging, deadlines, payment, rights, disclosure and approvals.

Personalise your message to each creator. Make sure to explain why it makes sense to work with them.

6. Manage your campaign

Agree on how you’ll handle the draft, amends, publish dates and reporting. Track the metrics that relate to your goal.

7. Review

Review how it went against your goals. Note down what creator categories, content and messaging worked well. Use this to improve future campaigns.

For more creator collaboration ideas and updates,follow Vitaay on Instagram.

Features to look out for before paying

Not all brands will need an all in one solution. If you’re a small business running one campaign you might just need a simple way to find and connect with creators. If you’re an agency with multiple clients you might need detailed reporting and team management.

Check:

• Can you search for creators in your niche, location, language and platform?
• Do they offer useful audience data? 
• Can you check how reliable it is?
• Do they offer indicators to help find fake engagement?
• Can you manage creator communications?
• Can you track briefs, content, deadlines and approvals?
• Do they offer the right reporting?
• Are fees, payment and responsibilities clear?
• Are there the right permissions, privacy and data policies?
• Are there clear charges? Subscription, service and creator fees.

Ask to see a demo using a realistic brief. This will show if it actually helps solve your issue or if it’s offering features your team won’t use.

Common mistakes to avoid

Don’t just look at how many followers they have. Just because they have a large audience doesn’t mean they’re relevant, trustworthy or will be successful in your campaign.

Don’t forget to look at the overall cost. Make sure to look at software, service, creator, content and transaction fees.

Don’t assume they’ll manage your campaign. Some platforms are mainly for research whilst others will help with execution. Make sure to check exactly what they offer.

Don’t skip checking creators. Make sure to check their content quality, audience relevance, engagement and if they’re a good match.

Don’t track the wrong metrics. Just because they had a lot of views doesn’t mean they generated leads, sales or meaningful engagement.

Don’t forget about rights. Make sure to agree if you can reuse the content in adverts, on product pages etc.

Final Thoughts

There are lots of creators in India. National influencers, regional language creators, niche experts and smaller community creators. Depending on your campaign goals you’ll want to find creators that have the right audience, style, reach and support.

The right influencer marketing platform can help you structure your research, communication and tracking. However, just because there’s software doesn’t mean you’ll get genuine partnerships. Make sure you have clear briefs, fair agreements, carefully chosen creators and clear tracking.

Vitaay’s creator and brand ecosystem can be a great place to start if you’re looking to connect with the right creators.

Contact Vitaay’s team to discuss potential brand or creator collaborations.